About
I'm a versatile Freelance Professional with a comprehensive skill set spanning full-stack web development, intuitive UI/UX design, and data-driven digital marketing. Proven ability to deliver high-impact, client-centric solutions that enhance online presence, drive user engagement, and achieve measurable business growth. Committed to transforming complex ideas into user-friendly and commercially successful digital experiences.
Work
Beverly Hills, California, US
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Summary
Led end-to-end digital projects for diverse clients, encompassing website development, UI/UX design, and comprehensive digital marketing strategies to achieve their online business objectives.
Highlights
Developed and launched over 20 responsive websites and e-commerce platforms using WordPress, Shopify, and custom React/Node.js stacks, increasing client online sales by an average of 25% within six months.
Designed intuitive user interfaces and experiences for 15+ web and mobile applications, resulting in a 15-20% improvement in user engagement and conversion rates through iterative A/B testing.
Orchestrated SEO and content marketing campaigns for 10+ clients, achieving top-5 organic search rankings for 70% of target keywords and boosting organic traffic by up to 60% year-over-year.
Managed Google Ads and social media advertising budgets totaling over $150K annually, consistently delivering an average ROI of 4:1 and reducing customer acquisition costs by 18% for B2B and B2C clients.
Provided strategic digital transformation consulting, guiding small to medium-sized businesses in adopting new technologies and marketing methodologies, enhancing their digital footprint and market competitiveness.
Los Angeles, California, US
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Summary
Managed and optimized digital marketing initiatives for a leading technology firm, focusing on lead generation and brand awareness across multiple channels.
Highlights
Executed SEO strategies that increased organic search traffic by 35% and improved keyword rankings for over 50 key terms within 18 months.
Developed and deployed email marketing campaigns that achieved an average open rate of 28% and a click-through rate of 4%, contributing to a 15% increase in qualified leads.
Analyzed marketing performance data using Google Analytics and HubSpot, providing actionable insights that optimized campaign spend by 10% while maintaining lead volume.
Collaborated with the content team to produce high-performing blog posts, whitepapers, and case studies, enhancing brand authority and driving inbound inquiries.
Skills
Web Development
HTML5, CSS3, JavaScript (ES6+), React.js, Node.js, Express.js, Python, Django, PHP, WordPress, Shopify, RESTful APIs, SQL, MongoDB, Git, AWS, Heroku, Responsive Design, Web Performance Optimization.
Web Design & UI/UX
UI/UX Design, Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Wireframing, Prototyping, User Research, Usability Testing, Information Architecture, Interaction Design, Design Systems, Branding.
Digital Marketing
SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, HubSpot, CRM Management, Market Research, Copywriting, Conversion Rate Optimization (CRO), A/B Testing, Lead Generation, Brand Strategy.
Project Management & Client Relations
Agile Methodologies, Scrum, Client Communication, Stakeholder Management, Budget Management, Timeline Management, Problem Solving, Cross-functional Collaboration, Consulting.
Marketing
Sales funnel
Email marketing
E-commerce marketing
E-commerce store design and setup
Languages
English
Spanish
Interests
Technology
Emerging Tech, AI, Blockchain, SaaS.
Creative Arts
Photography, Graphic Design, Digital Art.
Outdoor Activities
Hiking, Cycling, Travel.